Intenção de compras- Black Friday 2022

A pesquisa de intenção de compras na Black Friday mostra as principais tendências de consumo no período. Alguns dados apurados:

Intenção de gastos
Forma de pagamento
Meios de divulgação que influenciam compras
Pesquisa de preços
Reputação da empresa
Local de compra e produtos procurados

A pesquisa foi realizada entre os dias 03 e 15 de outubro e ouviu 602 pessoas, nas cidades de Blumenau, Chapecó, Criciúma, Florianópolis, Joinville, Lages e Itajaí.

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